About
Making complex commercial and operational systems easier to understand and run.
I help teams turn operational complexity into clearer planning systems, better decisions, and scalable execution.
Across nearly 13 years, I have worked across marketplace infrastructure, eCommerce logistics, consumer product, digital retail, and Amazon-scale network planning.
This portfolio reflects where I have reached so far: building and improving complex commercial and operational systems across Asia. It also reflects the direction I am moving in now—combining domain expertise, coding assistants, agents, and structured workflows to rethink how operators analyse problems, build tools, and make decisions.
Approach
How I operate
Operational intelligence
I connect metrics that are often reviewed separately. Forecast accuracy, actual volume, capacity, cost, seller behaviour, route design, and execution quality usually tell a more useful story together than they do independently.
Scalable execution
Analysis only matters when it changes how the organisation operates. I build planning mechanisms, workflows, tools, and cross-functional routines that help teams make better decisions consistently.
AI-enabled work
I use coding assistants and agentic workflows as an extension of operational thinking. The objective is not to automate everything, but to reduce repetitive work, improve analytical depth, create stronger documentation, and give operators more time to apply judgment.
Cross-functional leadership
My work has consistently sat between operations, product, engineering, finance, design, commercial teams, sellers, logistics providers, and senior leadership.
Focus
The kind of work I am useful for
Logistics and network planning
Forecasting, planning quality, network performance, cost, capacity, seller behaviour, route stability, and operational execution.
Marketplace and eCommerce operations
Seller systems, marketplace infrastructure, logistics integrations, payment operations, cross-border programs, and scalable commercial workflows.
AI enablement
Practical opportunities for coding assistants, agents, internal tools, and AI-enabled analysis inside existing business operations.
Product and operating-model design
Turning ambiguous business problems into clearer products, processes, mechanisms, and decision frameworks.
Strategic analysis and storytelling
Translating complex analysis into clear narratives, documents, dashboards, and recommendations that senior teams can use.
Experience
Career timeline
Apr 2025—Present
Amazon
Program Manager
Tokyo, Japan
Forecasting, network planning, stakeholder alignment, and sales and operations planning across Amazon Logistics Japan.
Nov 2021—Feb 2025
Castlery
Senior Manager, Product Management & UX
Singapore
Digital product, UX, omnichannel retail, and AI-assisted production workflows.
May 2019—Nov 2021
Tencent
Senior Product Manager
Bangkok, Thailand
Regional product delivery, cross-platform expansion, and user research for JOOX.
Apr 2016—Mar 2019
aCommerce
Regional General Manager
Bangkok, Thailand
Regional eCommerce logistics, 4PL operations, reconciliation automation, and social commerce.
Jul 2013—Apr 2016
Lazada Group
Regional Program Manager
Bangkok, Thailand
Marketplace infrastructure, seller systems, payment automation, APIs, and finance integrations.