About
Leading across product, operations, and execution.
Simplifying business and commercial complexity with clear systems and mechanisms that drive better decisions and scalable execution.
13+ years across marketplaces, logistics, eCommerce and consumer products in Southeast Asia and Japan. I build teams, align functions and turn strategy into operating systems—with AI extending my ability to build and implement solutions hands-on.
My career has moved from marketplace infrastructure and seller systems at Lazada, to regional eCommerce logistics at aCommerce, consumer product at Tencent, digital product and UX leadership at Castlery, and planning ownership across logistics miles and time horizons at Amazon Japan.
Approach
How I operate
Operational intelligence
I connect the business, commercial, product, and operational signals that are often reviewed separately. This creates a clearer view of the decisions to make, the trade-offs involved, and the outcomes the organisation needs to manage.
Scalable execution
Strategy only becomes useful when teams can execute it consistently. I build operating mechanisms, teams, workflows, tools, and cross-functional routines that translate direction into repeatable decisions and action.
AI-enabled work
I use AI-assisted development as an extension of product and operations leadership. It allows me to translate business requirements into specifications, deterministic Python tools, validation rules, and controlled workflows while keeping human review where judgment is required.
Cross-functional leadership
I set direction and create alignment across operations, product, engineering, finance, design, commercial teams, sellers, logistics providers, and senior leadership. I make ownership, decision points, and execution expectations explicit so teams can operate with greater independence.
Focus
The kind of work I am useful for
Logistics and network planning
Forecasting, planning quality, network performance, cost, capacity, seller behaviour, route stability, and operational execution.
Marketplace and eCommerce operations
Seller systems, marketplace infrastructure, logistics integrations, payment operations, cross-border programs, and scalable commercial workflows.
AI enablement
Practical opportunities for coding assistants, agents, internal tools, and AI-enabled analysis inside existing business operations.
Product and operating-model design
Turning ambiguous business problems into clearer products, processes, mechanisms, and decision frameworks.
Strategic analysis and storytelling
Translating complex analysis into clear narratives, documents, dashboards, and recommendations that senior teams can use.
Capabilities
Leadership and implementation
- Product strategy and product operations
- Team leadership and cross-functional direction
- Logistics and network planning
- Operational analytics and SQL
- Product discovery and UX research
- AI-assisted Python development
- Spec-driven development
Experience
Career timeline
Apr 2025—Present
Amazon
Program Manager
Tokyo, Japan
Planning ownership across logistics miles and weekly, campaign, and long-term horizons, connecting forecasting, network planning, stakeholder alignment, and sales and operations planning.
Nov 2021—Feb 2025
Castlery
Senior Manager, Product Management & UX
Singapore
Established and led the digital product and UX function across eCommerce and omnichannel retail, building the team, design system, and operating capability to work independently.
May 2019—Nov 2021
Tencent
Senior Product Manager
Bangkok, Thailand
Regional product delivery, cross-platform expansion, and user research for JOOX, aligning commercial, product, engineering, data science, and media teams across markets.
Apr 2016—Mar 2019
aCommerce
Regional General Manager
Bangkok, Thailand
Launched regional eCommerce logistics capabilities across five Southeast Asian markets, connecting brands, marketplaces, logistics providers, and operating teams.
Jul 2013—Apr 2016
Lazada Group
Regional Program Manager
Bangkok, Thailand
Connected marketplace platforms, seller and commercial requirements, payment operations, APIs, and regional execution across Southeast Asia.