aCommerce
Launching regional eCommerce logistics at aCommerce
Regional General Manager
Bangkok, Thailand
2016-04—2019-03
Markets
5 countries
Logistics partners
20+ 3PLs
Order coverage
25–40%
Context
Brands operating across Southeast Asia needed a more connected logistics model across countries, marketplaces, and third-party logistics providers.
What I did
I launched Smartship, a regional fourth-party logistics solution, across five Southeast Asian countries. It connected more than 20 logistics providers and supported hundreds of brands selling through their own websites and major marketplaces.
I also automated cash-on-delivery reconciliation across Thailand, the Philippines, and Indonesia, turning a fragmented and highly manual financial process into a more scalable operating mechanism.
Impact
- Launched the logistics solution across five countries.
- Connected more than 20 third-party logistics providers.
- Supported hundreds of regional and international brands.
- Streamlined reconciliation for 25–40% of eCommerce orders.
What this demonstrates
The ability to build scalable systems across markets, partners, financial processes, and logistics networks.