Managing regional consumer product at Tencent

Context

JOOX was expanding across Southeast Asia and East Asia, requiring product delivery, user research, and coordination across markets and functions.

What I did

I managed product feature delivery and cross-platform expansion while developing regional user-research processes that brought customer insight into product decisions.

The role strengthened my ability to balance quantitative product signals with qualitative user understanding—an important counterweight to purely automated or data-led decision-making.

Impact

• Supported a product reaching approximately 10% of the Southeast Asian population.
• Coordinated business, product, engineering, data science, and media teams across China, Thailand, Hong Kong, and Indonesia.
• Strengthened the use of regional customer insight in product decisions.

What this demonstrates

The ability to manage product development across cultures, platforms, and organisational boundaries while preserving the role of human context and judgment.